Transforming Lighting Retail into a Seamless Online Experience

The Nortek LED e-commerce site combines intuitive navigation with advanced customization, ensuring customers find products easily. Designed pixel-perfect from Figma, it emphasizes fast load times, mobile responsiveness, and optimized checkout flows for higher conversions.

Deliverables

Custom Theme

WooCommerce Integration

SSL & Security

Advanced Product Filters

CPT & ACF Templates

Responsive Layout

Figma-to-WordPress Build

QA Testing

Performance Optimization

Admin Training

SEO Optimization

Accessibility Compliance

API Integrations

Analytics Setup

Full Documentation

Industries

Electrical & Lighting E-Commerce

Website

nortekled.com

Project Description

Inspired Monks partnered with Nortek LED to develop a user-friendly, responsive e-commerce platform tailored specifically for the lighting industry. Utilizing the client’s precise Figma designs, we crafted a pixel-perfect UI that ensures a smooth and seamless shopping experience across all devices. The website focuses on intuitive navigation, facilitating easy product discovery and purchase.

Our Approach

We conducted design review sessions to align on user flows, then implemented Advanced Custom Fields and custom templates for dynamic product pages. WooCommerce was configured with tailored filters and checkout optimizations to boost conversions.

Development & Implementation

Our team developed a fast, maintainable WordPress and WooCommerce site using PHP, HTML5, CSS3, and JavaScript. We enhanced interactivity, optimized images, and implemented caching for quick load times. Rigorous cross-browser testing and strong security measures, including SSL and WordPress hardening, ensured a safe, consistent user experience.

The Results

Post-launch analytics demonstrated a 30% increase in average session duration and a 20% uplift in conversion rates, reflecting greater user engagement and purchase intent. Site load times were reduced by 35%, significantly improving the overall user experience and SEO rankings.